I Am Betty, the Ugly One

Synopsis

Beatriz Pinzón, known to everyone as Betty, is a brilliant economist with a master’s degree whose appearance keeps shutting doors. Hired as a secretary at Ecomoda, a major Bogotá fashion house, she becomes indispensable to its president Armando Mendoza, a handsome playboy whose risky management is quietly driving the company towards ruin. Betty helps him hide the damage through a shadow company, and professional complicity slowly turns into love, until Armando’s scheme to seduce her as part of the cover-up is exposed. What follows is humiliation, reinvention and a reckoning for everyone who mistook her worth for her looks.